salesmanship


salesmanship

noun

  1. the technique of selling a product: They used a promotional gimmick that was the last word in salesmanship.
  2. adeptness at creating interest in new ideas, products, methods, etc.: The only ingredient lacking in the system was salesmanship.

noun

  1. the technique, skill, or ability of selling
  2. the work of a salesman

n.1853, from salesman + -ship. The modern system of salesmanship has become so much like persecution reduced to a science, that it is quite a luxury to be allowed the use of your own discretion, without being dragooned, by a shopkeeper’s deputy, into looking at what you do not care to see, or buying what you would not have. A man in his sane mind, with the usual organs of speech, has a right to be treated as if he knows what he wants, and is able to ask for it. [“The Literary World,” Feb. 26, 1853]

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