advertising


advertising

noun

  1. the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
  2. paid announcements; advertisements.
  3. the profession of planning, designing, and writing advertisements.

verb (used with object), ad·ver·tised, ad·ver·tis·ing.

  1. to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it: to advertise a new brand of toothpaste.
  2. to give information to the public about; announce publicly in a newspaper, on radio or television, etc.: to advertise a reward.
  3. to call attention to, in a boastful or ostentatious manner: Stop advertising yourself!
  4. Obsolete. to give notice, advice, or information to; inform: I advertised him of my intention.
  5. Obsolete. to admonish; warn.

verb (used without object), ad·ver·tised, ad·ver·tis·ing.

  1. to ask for something by placing a notice in a newspaper, over radio or television, etc.: to advertise for a house to rent.
  2. to offer goods for sale or rent, solicit funds, etc., by means of advertisements: It pays to advertise.
  3. Cards.
    1. Poker.to bluff so as to make the bluff obvious.
    2. Rummy.to discard a card in order to induce an opponent to discard one of the same suit or denomination.

noun

  1. the promotion of goods or services for sale through impersonal media, such as radio or television
  2. the business that specializes in creating such publicity
  3. advertisements collectively; publicity

verb

  1. to present or praise (goods, a service, etc) to the public, esp in order to encourage sales
  2. to make (something, such as a vacancy, article for sale, etc) publicly known, as to possible applicants, buyers, etcto advertise a job
  3. (intr foll by for) to make a public request (for), esp in a newspaper, etcshe advertised for a cook
  4. obsolete to warn; caution
v.

early 15c., “to take notice of,” from Middle French advertiss-, present participle stem of a(d)vertir “to warn” (12c.), from Latin advertere “turn toward,” from ad- “toward” (see ad-) + vertere “to turn” (see versus).

Sense shifted to “to give notice to others, warn” (late 15c.) by influence of advertisement; specific meaning “to call attention to goods for sale, rewards, etc.” had emerged by late 18c. Original meaning remains in the verb advert “to give attention to.” Related: Advertised; advertising.

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