Astroturfing [as-truh-turf-ing] Word Origin noun
- the act or process of installing Astroturf on a surface.
- (usually lowercase) the deceptive tactic of simulating grassroots support for a product, cause, etc., undertaken by people or organizations with an interest in shaping public opinion: In some countries astroturfing is banned, and this includes sponsored blog posts.
- a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event
Derived Formsastroturfer, nounWord Origin for astroturfing C21: from Astroturf, the artificial grass, as this is artifical grassroots support