Brand X

Brand X

Brand X [eks] Word Origin noun

  1. (in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
  2. an unknown or little-known brand name or a product bearing it.
  3. any item that one chooses not to refer to by name, especially when used as a basis of comparison.

Origin of Brand X First recorded in 1965–70

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