diversify


verb (used with object), di·ver·si·fied, di·ver·si·fy·ing.

  1. to make diverse, as in form or character; give variety or diversity to; variegate.
  2. to invest in different types of (securities, industries, etc.).
  3. to produce different types of (manufactured products, crops, etc.).

verb (used without object), di·ver·si·fied, di·ver·si·fy·ing.

  1. to invest in different types of industries, securities, etc.
  2. to add different types of manufactured products, crops, etc., especially to a business.

verb -fies, -fying or -fied

  1. (tr) to create different forms of; variegate; vary
  2. (of an enterprise) to vary (products, operations, etc) in order to spread risk, expand, etc
  3. to distribute (investments) among several securities in order to spread risk
v.

late 15c., from Old French diversifier (13c.) “to make diverse,” from Medieval Latin diversificare, from Latin diversus (see diverse). Economic sense is from 1939. Related: Diversified; diversifying.

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