endear


verb (used with object)

  1. to make dear, esteemed, or beloved: He endeared himself to his friends with his gentle ways.
  2. Obsolete. to make costly.

verb

  1. (tr) to cause to be beloved or esteemed
v.

1580s, “to enhance the value of,” also “win the affection of,” from en- (1) “make, put in” + dear (adj.). Meaning “to make dear” is from 1640s. Related: Endeared; endearing.

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