- a flourish or short air played on trumpets or the like.
- an ostentatious display or flourish.
- publicity or advertising.
- a flourish or short tune played on brass instruments, used as a military signal, at a ceremonial event, etc
- an ostentatious flourish or display
c.1600, from French fanfare, from fanfarer “blow a fanfare,” perhaps echoic, or perhaps borrowed (with Spanish fanfarron “braggart,” and Italian fanfano “babbler”) from Arabic farfar “chatterer,” of imitative origin.