1. a brand name for a soft, disposable paper tissue, used especially as a handkerchief.

noun plural -ex or -exes

  1. trademark a kind of soft paper tissue, used esp as a handkerchief

1925, proprietary name, registered by Cellucotton Products Company, Neenah, Wisconsin, U.S.; later Kimberly-Clark Corp. An arbitrary alteration of clean + brand-name suffix -ex.

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