patronization


patronization

verb (used with object), pa·tron·ized, pa·tron·iz·ing.

  1. to give (a store, restaurant, hotel, etc.) one’s regular patronage; trade with.
  2. to behave in an offensively condescending manner toward: a professor who patronizes his students.
  3. to act as a patron toward (an artist, institution, etc.); support.

verb

  1. to behave or treat in a condescending way
  2. (tr) to act as a patron or patroness by sponsoring or bringing trade to

v.1580s, “to act as a patron towards,” from patron + -ize, or from Old French patroniser. Meaning “treat in a condescending way” is first attested 1797; sense of “give regular business to” is from 1801. Related: Patronized; patronizing.

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